If you are creating different content every day on your social network you are actually trying to convey to your target group 5 different stories simultaneously, hoping that they remember everything.

Unfortunately, the brain (and marketing) does not work that way… The key elements of marketing are being consistent and repetitive – to convey one message enough time for it to be subconsciously received so when the customer encounters your brand he recognizes it as safe and reliable.

This can’t be achieved by bombarding your target audience with different messages. Digital marketing has been making that mistake (we did too, we must admit) disregarding hoe powerful campaigns got successful – by being consistent and repetitive.